000 / 003 On Being

Creativity is commonly framed as a specialized skill possessed by artists rather than as a fundamental human need embedded in everyday life. On Being operates at the intersection of communication design, observation, and creativity, using place and experience as both subject and system.

Drawing from theories of perception: John Berger, space: Gaston Bachelard, creativity: Bruno Munari and Brian Eno, and human needs: Abraham Maslow. On Being reframes design as a facilitative practice that structures attention, reflection, and participation. It encourages users to pause, notice, and respond creatively to their surroundings.

The outcome takes three forms intended for a broad audience, promoting creative outcomes. Tread, a daily practice of connection and attention; Modus, a cumulative, time-based calendar that builds space through layered perception; and Runic, an abstract symbolic language for composing meaning through form. These experiences do not ask users to produce finished works, but instead create conditions that support creative attention as a pathway toward self-actualization.

001On Being: Runic
a reimaged ‘alphabet’ of 26 symbols with interpretive, changing meanings based on orientation and sequencing. This abstracted use of language forces users into creative restrictions and problem-solving in means of expression. Language as visual takes inspiration from the origins of ancient languages while acknowledging the future of universal language.

System Design
Symbols / Logos

Illustrator
InDesign
Caste Acrylic Laser Engraving

002
On Being: Tread

a daily practice of connection through a guided walking experience that turns everyday navigation into an act of creative awareness. Using time-based routes and simple prompts, it encourages users to observe, record, and reflect on their surroundings.

*Visit the link in title, which can be downloaded as a PWA

HTML, CSS, JS, JSON

Coding
System Design

003On Being: Modus

a cumulative, time-based calendar that is designed to be constructed, reconstructed, and deconstructed rather than kept. As pages are removed and accumulated, they begin to form a visual ecosystem shaped by time and curation.

InDesign
Photoshop
Illustrator

Photography
Print
Typography
System Design

Phot

004 / 006 Blue, Green, Brown

A design system consisting of merchandise, web, signage, and a printed catalogue to support a hypothetically curated group exhibit with painter Salman Toor and poet Ocean Vuong, hosted through the Wadsworth Atheneum Museum of Art in Hartford, CT (home to Ocean Vuong). The title mirrors the individual artistry in each and their shared qualities; Blue, as for Ocean, green for Toor’s iconic hues, and brown for a shared discussion on ethnicity.

004Blue, Green, Brown : Print
event catalogue

InDesign

Indesign

005
Blue, Green, Brown : Digital
website takeover to launch the exhibition

Figma Prototype
Illustrator

Web Design
Branding

,

006Blue, Green, Brown: Applications
Event banners,
Branded journals,
Branded hats,
Branded totes

Photoshop
Iluustrator

Branding
Logo

007 / 011 Our Place Rebrand

Rebranding of Bigelow Tea Company, leaning further into the brand’s origins of family, tradition, and sustainability while creating a more modern and distinctive identity.

007Bigelow Rebrand System
brand book showing company and competitor research, the design system through ideation, and the visual brand breakdown.

Illustrator
InDesign
ProCreate

Illustration
Branding
Typography

008
Bigelow Rebrand PackagingBranded Loose Tea Kit and instruction cards,
Loose tea packaging variations

Illustrator
Photoshop
ProCreate

Illustration
Branding
Packaging
Print

009Bigelow Rebrand Website
refresh the company website using mostly existing copy

Figma Prototype

Web Design
Branding
Illustration

Figma

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010Bigelow Rebrand Application
Pop-Up and Storefront,
Poster and Signage,
Shopping Bag,
Branded Tote,

Photoshop
InDesign
Illustrator
ProCreate

Branding
Illustration
Logo
Typography