Identities

000 / 003 On Being

On Being explores creativity not as a specialized skill but as a fundamental human need embedded in everyday life. Drawing from theories of perception, space, creativity, and self-actualization, the project uses communication design to structure attention, reflection, and participation.

The outcome takes three forms—Tread, Modus, and Runic—each encouraging users to engage creatively with their surroundings through observation, accumulation, and symbolic expression.

001On Being: Runic
A reimaged ‘alphabet’ of 26 symbols with interpretive, changing meanings based on orientation and sequencing. This abstracted use of language forces users into creative restrictions and problem-solving in means of expression. Language as visual takes inspiration from the origins of ancient languages while acknowledging the future of universal language.

System Design
Symbols / Logos

Illustrator
InDesign
Caste Acrylic Laser Engraving

002
On Being: Modus

A cumulative, time-based calendar that is designed to be constructed, reconstructed, and deconstructed rather than kept. As pages are removed and accumulated, they begin to form a visual ecosystem shaped by time and curation.

InDesign
Photoshop
Illustrator

Photography
Print
Typography
System Design

003On Being: Tread

A daily practice of connection through a guided walking experience that turns everyday navigation into an act of creative awareness. Using time-based routes and simple prompts, it encourages users to observe, record, and reflect on their surroundings.

HTML, CSS, JS, JSON

Coding
System Design

Phot

004 / 006 Blue, Green, Brown

A hypothetical exhibition identity for painter Salman Toor and poet Ocean Vuong, hosted through the Wadsworth Atheneum Museum of Art. The title references the artists' individual practices and shared explorations of identity, memory, and ethnicity.

004Blue, Green, Brown : Print
Organized into three color-coded sections, the publication reflects both the individuality of each artist and the thematic connections between their work. The first section examines Vuong's literary work experimenting with typographic form, the second highlights Toor's paintings, and the third places the artists in dialogue through curated quotations and excerpts that reveal shared explorations of identity, ethnicity, memory, and belonging. The catalogue functions as both an informational guide and a curatorial artifact, extending the exhibition experience beyond the gallery space.

InDesign
Illustrator

Typography
Editorial Design

Indesign

005
Blue, Green, Brown : Digital
A series of web page mockups envisioning how the exhibition could be integrated into the Wadsworth Atheneum's existing website as a takeover.

Figma Prototype
Illustrator

Web Design
Branding

006Blue, Green, Brown: Applications
A series of branded applications designed to support the exhibition experience, including event banners, journals, hats, and tote bags. Each item adapts the exhibition's visual identity to physical touchpoints, extending the brand beyond the gallery environment.

Photoshop
Illustrator

Branding
Logo

007 / 011 Bigelow Rebrand

A rebranding of Bigelow Tea that reexamines the company's heritage through a contemporary lens. The project emphasizes the brand's foundations in family, tradition, and sustainability while developing a more distinctive and modern visual identity.

007Bigelow Rebrand Application
A series of branded applications extending the identity into retail and promotional environments. Pop-up storefronts, signage, shopping bags, and tote bags demonstrate how the visual system adapts across customer touchpoints while maintaining a cohesive brand experience.

Photoshop
InDesign
Illustrator
ProCreate

Branding
Illustration
Logo
Typography

008
Bigelow Rebrand PackagingPackaging concepts for a branded loose-leaf tea collection, including tea kits, instructional materials, and product variations. The designs apply the visual identity system across physical packaging while emphasizing clarity, sustainability, and the ritual of tea preparation.

Illustrator
Photoshop
ProCreate

Illustration
Branding
Packaging
Print

009Bigelow Rebrand Website
A fully responsive website prototype designed in Figma that reimagines Bigelow Tea's digital presence. Using primarily existing website content, the refresh improves navigation, visual hierarchy, and brand consistency while aligning the user experience with the updated identity.

Figma Prototype

Web Design
Branding
Illustration

Fig

010Bigelow Rebrand Brand Book
A comprehensive brand book documenting the rebranding process, including company and competitor research, concept development, design exploration, and the final visual identity system. The publication outlines the brand's strategy, typography, color palette, and applications across touchpoints.

Illustrator
InDesign
ProCreate

Illustration
Branding
Typography

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© Sophia Domrbowski